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51 Steps To Freedom®

“If not us, then who? If not now, then when?”
- John Lewis, American Politician & Civil Rights Activist

Sponsorship Opportunities

Help create the largest outdoor museum — in the world.​

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With 51 stops and over 300 stories 51 Steps to Freedom® is transforming Washington, DC, into the largest outdoor museum in the world. Using art, music, storytelling, and cutting-edge technology, this immersive history trail celebrates the hidden figures and places that have shaped America's pursuit of freedom and equality.

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Over 20 million visitors come to DC every year.  As a sponsor, you — and your business — will gain exclusive access to promote your brand on our app and website, reaching a diverse tapestry of adventure seekers who have a deep appreciation for the arts, music, history, a thirst for unique immersive experiences, and a yearning for fun.  ​

Picture yourself as part of history

Sponsor a Stop (51 to choose from!)

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TRAILBLAZER: $75,000

  • Sponsorship of stops featuring historical sites and popular destinations along the trail.
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  • Your company’s name will prominently appear in the augmented reality (AR) tour at your sponsored stop 
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  • Term: 3 years

  • $75,000 if paid over 3 years

  • $60,000 if paid in one lump sum
     

Exclusive Benefits:

  • Placement of your company’s name and logo on the 51 Steps homepage and interactive map.
     

  • Opportunity to place a geo-targeted ad on the map in the app visible within a 1-mile radius of your stop.

ROLL OVER FOR SPONSOR BENEFITS

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LEGACY: $150,000

  • Sponsorship of stops with the second highest foot traffic at the most popular landmarks.
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  • Your company’s name will prominently appear in the augmented reality (AR) tour at your stop 
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  • Term: 3 years

  • $150,000 if paid over 3 years

  • $125,000 if paid in one lump sum

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Exclusive Benefits:

  • Placement of your company’s name and logo on the 51 Steps homepage and interactive map.
     

  • Opportunity to place a geo-targeted ad on the map in the app visible within a 1-mile radius of your stop.
     

  • Invitations to VIP events associated with the launch or celebration of 51 Steps to Freedom.

ROLL OVER FOR SPONSOR BENEFITS

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BEACON: $300,000

  • Sponsorship of stops with the highest foot traffic and the most popular landmarks
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  • Your company’s name will prominently appear in the augmented reality (AR) tour at your stop ​​

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  • Term: 3 years

  • $300,000 if paid over 3 years

  • $250,000 if paid in one lump sum

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Exclusive Benefits:

  • Premium placement of your company’s name and logo on the 51 Steps homepage and interactive map

  • Opportunity to place a geo-targeted ad on the map in the app visible within a 1-mile radius of your sponsored stop. This ad can promote your brand or offer discounts for products and services.

  • #1 placement In The Neighborhood button

  • First right of renewal for sponsorship

  • Inclusion in all press releases, marketing materials, and social channels.

ROLL OVER FOR SPONSOR BENEFITS

Additional Benefits for All Tiers

  • Recognition on Social Media: Feature posts on 51 Steps to Freedom’s social media channels highlighting your sponsorship.

  • Custom Engagement Opportunities: Collaborate with us to create unique experiences or promotions, such as guided tours or educational events, linked to your sponsored stop.

  • Networking Opportunities: Access to exclusive events, connecting your brand with leaders in education, history, and technology.

  • Tax Deduction: Contributions may qualify as tax-deductible expenses under applicable laws (consult your tax advisor).

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HERO: $1,000,000

  • Neighborhood "Presented By" (only 6 available)

  • Company name on “Presented By” marker in your neighborhood

  • "Presented By" naming included on interactive neighborhood map, website and other Neighborhood materials

  • Company name/logo on landing page of interactive map

  • Company name/logo on each neighborhood on interactive map

  • Company name/logo on a vehicle drive through on landing page of interactive map

  • Press release announcing donation

  • Monthly "shout out" on social media channels

  • Thank you included in newsletters

  • Fly in name on banner in designated neighborhoods

  • Company named mentioned on audio tour

  • Name listed during download of app

  • Company name/logo on sign/building/or vehicle in neighborhood of choice on the interactive map

  • Listed on 51 Steps to Freedom Sponsor web page

  • Listed in 51 Steps to Freedom Annual Report

ROLL OVER FOR SPONSOR BENEFITS

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CHAMPION: $500,000

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  • Company name/logo on a vehicle drive through on landing page of interactive map

  • Press release announcing donation

  • Monthly "shout out" on social media channels

  • Thank you included in newsletters

  • Fly in name on banner in designated neighborhoods

  • Company named mentioned on audio tour

  • Name listed during download of app

  • Company name/logo on sign/building/or vehicle in neighborhood of choice on the interactive map

  • Listed on 51 Steps to Freedom Sponsor web page

  • Listed in 51 Steps to Freedom Annual Report

ROLL OVER FOR SPONSOR BENEFITS

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CUSTOM LEVEL

Ask about sponsoring:

  • Your favorite step on the trail

  • A church

  • Historic residence

  • Business

 

To become a sponsor or for more information contact us at development@51StepsToFreedom.org

or call 202.496.2051

ROLL OVER FOR SPONSOR BENEFITS

Sponsor the trail

Feature Your Business on the Trail

As a business or organization you can purchase a video spot in our app to tell your story and support this powerful project. Your video will be featured in the app, at your chosen stop, showcasing your business and values. See an example below with Greg Harris, President and CEO of the Rock and Roll Hall of Fame to see how it works.

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Why Join Us?

  • Reach people visiting your neighborhood: Your video will be seen by visitors engaging with the trail right where you are

  • Support a Meaningful Cause: Align your brand with a project that educates and inspires.

  • Exclusive Opportunity: Gain visibility alongside an important cultural initiative.

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Support the trail, tell your story, and connect with a passionate audience. Contact us now to reserve your spot!

TRAIL SPONSOR: Greg Harris CEO of The Rock & Roll Hall of Fame 

TRAIL SPONSOR: Mike C. Formant, Principal Broker, Formant Property Group 

Become an Advocate

For just $2,500 you can join us as an Advocate. Your support helps bring the 51 Steps to Freedom Trail to life, honoring the stories of those who fought for equality and justice. Your contribution directly impacts the development and sustainability of this transformative project, ensuring future generations can learn from our nation’s history.

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Join us as a Freedom Ally and help preserve the legacy of freedom for all.​

  • Benefits: 

    • Recognition on our website

    • Shoutout on our social channels​

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EVERY STEP TELLS A STORY

Sponsor Student Voices 

51 Steps to Freedom Student Voices, collaborates with students in the creation of the trail, combining STEM skills with storytelling, art, and history. This innovative project involves students from diverse backgrounds who research, write, create digital assets, learn spatial computing, and AR technology to tell the stories found along the 51 Steps to Freedom Trail.

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In collaboration with key partners such as Hoverlay, the 51 Steps to Freedom Historians Alliance, and Education Alliance students, students participate in workshops designed to integrate STEM learning with the arts and history, fostering a holistic educational experience.

Students from The Theatre Lab in Washington, DC, collaborating in the Student Voices Program at O Museum in the Mansion.

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Founding Organizations

Our Generous Sponsors

$100,000 +

$50,000 +

Lyles Carr

​Paul J. Cohn

Rebecca Diamond

Michael Foster

Cary Hatch

Charlene Drew Jarvis

Patricia N. Mathews

Rock Newman

PNC Bank

$10,000 +

Reston Limousine

Towne Law Firm, P.C.

Sandra Jowers-Barber, Ph.D.,

$2,500 +

MTFA Architecture, PLLC

Support 51 Steps To Freedom™

50 states one nation

I'd like to to donate to help tell the story of

Washington, DC — and America’s — journey  for equality and representation.

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